Scraping Bing Maps Results in 2026: What Data Can You Collect?

Bing Maps results can be useful for Local SEO, business intelligence, competitor monitoring, lead discovery, and local market research.

When people search for local services, restaurants, hotels, stores, clinics, or nearby businesses, map results often show more than a business name. They may include addresses, phone numbers, websites, business categories, coordinates, distance signals, and ranking order.

In 2026, there is one important detail to understand before planning a Bing Maps scraping workflow: Microsoft has deprecated the Bing Maps Local Search API for free Basic account customers, while Enterprise customers can continue using it until June 30, 2028; Microsoft directs Enterprise users to migrate to Azure Maps Get Search POI API.

That does not mean local Bing data is no longer useful. It means teams should be clear about the data source: official Bing Maps / Azure Maps APIs, local SERP APIs, or custom scraping workflows.

Bing Maps API vs Bing Maps SERP Data

“Bing Maps data” can mean different things.

The Bing Maps Local Search API returns business entities around a point or geographic region. Microsoft’s documentation says requests can use a text query or type IDs, plus a user location, bounding box, or circular region.

Azure Maps Get Search POI API is Microsoft’s newer path for POI search. It searches for points of interest by name and supports parameters such as language, country filtering, bounding boxes, coordinates, radius, categories, brands, offset, limit, and opening hours.

A Bing Maps SERP API is different. It focuses on what appears in Bing’s map or local search result experience for a query. That matters when your goal is not only to find a place, but to track search visibility.

For Local SEO, the key question is usually: “Which businesses appear for this keyword in this location, and in what order?”

What Data Can You Collect from Bing Maps Results?

The exact fields depend on the source. Microsoft’s Bing Maps Local Search response can include fields such as business name, entity type, website, phone number, coordinates, and address details. Azure Maps POI responses can include POI name, phone, brand, category, URL, classifications, address, position, viewport, and entry points.

For a local SERP or Bing Maps scraping workflow, useful fields may include:

Do not store only business names. For Local SEO and monitoring, context is what makes the data usable.

Example Bing Maps Results Workflow

A practical workflow may look like this:

Choose keywords
→ Select target cities or coordinates
→ Collect Bing Maps / local results
→ Extract business fields
→ Store query, location, position, and timestamp
→ Compare visibility over time

For example:

20 keywords
× 50 cities
× weekly updates

That is already 1,000 local result checks per week. If you also compare categories, nearby areas, or multiple devices, the volume grows quickly.

This is why teams usually need structured output instead of screenshots or raw HTML.

Example API Request Structure

A Bing Maps SERP-style request may look like this:

{
  "query": "coffee shop near me",
  "engine": "bing",
  "type": "maps",
  "location": "Seattle, Washington, United States",
  "language": "en",
  "output": "json"
}

A structured response may look like this:

{
  "search_parameters": {
    "query": "coffee shop near me",
    "engine": "bing",
    "type": "maps",
    "location": "Seattle, Washington, United States",
    "language": "en"
  },
  "maps_results": [
    {
      "position": 1,
      "business_name": "Example Coffee Roasters",
      "category": "Coffee shop",
      "address": "123 Main St, Seattle, WA",
      "phone": "+1 206-000-0000",
      "website": "https://examplecoffee.com",
      "latitude": 47.6062,
      "longitude": -122.3321,
      "hours": "Open ⋅ Closes 7 PM"
    }
  ]
}

The field names vary by provider, but the principle is the same: keep the local result, the search context, and the collection time together.

Local SEO Use Cases

Track Bing Maps Rankings

If your business depends on local discovery, you need to know where each branch appears for target keywords.

Useful questions include:

• Does the business appear for “dentist near me” in each city?

• Which competitors appear above it?

• Do rankings change by neighborhood?

• Are categories aligned with local search intent?

• Are map results different from standard organic results?

Monitor Competitor Visibility

Bing Maps result data can show which competitors appear repeatedly across cities and categories.

Track:

• Business names

• Ranking positions

• Categories

• Website domains

• Address coverage

• Phone numbers

• Local market overlap

This helps identify whether competition is coming from local businesses, chains, directories, or marketplaces.

Build Local Business Datasets

Bing Maps results can support business directories, sales prospecting, store intelligence, or market analysis.

For example, a team may collect local restaurants, clinics, hotels, repair services, or retail locations by city and category, then enrich the dataset with websites, phones, addresses, and coordinates.

Support AI and RAG Workflows

AI agents can use Bing Maps result data to answer local questions with current business context.

For example:

• “Find top-rated clinics in this city.”

• “Compare local competitors near this address.”

• “Which businesses appear for this service category?”

• “Build a market summary for this area.”

For these workflows, structured fields are easier to use than raw map pages.

Common Mistakes

The first mistake is confusing place search with ranking tracking. A business may exist in a POI database but not appear for your target keyword.

The second mistake is ignoring location precision. City-level searches may not be enough for local services; coordinates, radius, or neighborhood context can change the result.

The third mistake is not storing timestamps. Local results change, and without collection time, you cannot separate trends from temporary shifts.

The fourth mistake is collecting raw HTML but not building a stable schema. If your team spends more time cleaning pages than analyzing data, a structured API may be more practical.

The fifth mistake is assuming Bing Maps data works exactly like Google Maps data. Search behavior, result ordering, business coverage, and local result layouts can differ.

What to Compare Before Choosing a Bing Maps Data API

Before choosing a provider or building your own pipeline, compare:

For teams collecting local SERP data, start with a small real test set: 10 queries, 5 cities, and a few business categories. Compare whether the response includes the business name, category, address, phone, website, coordinates, position, query, location, and timestamp.

If your workflow needs structured Bing Maps or local search result data for SEO, competitor monitoring, local market research, or AI workflows, you can start with 1,000 free responses >>, or review the Bing Maps API parameters before scaling.

FAQ

Can you scrape Bing Maps results in 2026?

Yes, but the best method depends on the goal. For POI lookup, Microsoft points users toward Azure Maps Get Search POI. For local search visibility and map ranking monitoring, a Bing Maps SERP API is often more suitable.

What data can I collect from Bing Maps results?

You may collect business names, addresses, phone numbers, websites, categories, coordinates, distance signals, local ranking position, query, location, and timestamp. Available fields depend on the data source.

Is Bing Maps Local Search API still available?

Microsoft says Bing Maps Local Search API is deprecated and retired for free Basic account customers. Enterprise customers can continue using it until June 30, 2028, but they need to migrate to Azure Maps Get Search POI API by that date.

Is Azure Maps the same as Bing Maps SERP data?

No. Azure Maps Get Search POI is for point-of-interest search and place data. Bing Maps SERP data is about search visibility: which listings appear for a query, in what order, and in which local market.

Who needs Bing Maps result data?

Local SEO teams, business intelligence teams, sales teams, directory builders, market researchers, and AI workflow teams can all use Bing Maps result data when local business visibility matters.

Final Thoughts

Scraping Bing Maps results in 2026 is less about grabbing a map page and more about collecting structured local search data.

The most useful data includes business names, ranking positions, addresses, phone numbers, websites, categories, coordinates, locations, queries, and timestamps.

For one-off place lookup, official mapping APIs may be enough. For Local SEO, competitor monitoring, market research, and AI workflows, structured Bing Maps SERP data is usually more useful because it preserves search visibility context.

The strongest workflow is simple: define the local query, set the market, collect structured results, store the timestamp, and compare changes over time.